ATA Show a Make-or-Break Time for Archery Pro Shops

The annual Archery Trade Association show isn’t all about taking photos and getting autographs from outdoor television celebrities; it’s a mission-critical time for archery pro shop operators

By: TheSportsmanChannel.com Staff

Outdoor writer Lynn Burkhead visits with Archery Trade Association Show attendee Orvie Cantrell, Jr., owner of Big O Archery Shop in Sherman, Texas, about what archery pro shop operators have to accomplish at the annual ATA Show. It’s more than fun and games; it’s long hours and a lot of work over a three-day span.

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