Sportsman Channel’s Biggest Programming Lineup Ever with 22 New Series and 575 Hours of Fresh Content
Network Assembles the Most Powerful Personalities & Experts in Outdoor TV
New Berlin, WI (June 18, 2012) – Sportsman Channel, the leader in outdoor TV for the American Sportsman, is gearing up for its biggest programming lineup to date boasting more than 575 hours of new content including 22 new original series and 70 all-new returning series starting June 25. The season is being supported by the network’s new “Made in America” campaign, the network’s largest to date, sponsored by Chevrolet’s Silverado.
“Sportsman’s Q3 lineup is our strongest ever—headlined by the industry’s most compelling and entertaining experts—and our viewers are in store for one wild and entertaining summer,” said Gavin Harvey, CEO of Sportsman Channel. “Our goal is to continue to push, explore and exhaust our resources to produce innovative, industry-leading programming to reach and surpass expectations for all our audiences from viewers to partners to sponsors.”
The Q3 lineup features some of the industry’s top experts from battled-tested hunters to legendary anglers and shooters, including hunter, chef and author Steven Rinella of MeatEater; Tom Miranda with new series, Whitetail Slam; PigMan: The Series with Brian “Pig Man” Quaca; Family Traditions with Haley Heath; On Your Own Adventures, with Randy Newberg; Craig Boddington, Kevin Steele, and Mike Schoby from Petersen’s Hunting; Bill Jordan and special guests on new season of Realtree’s Monster Bucks; Jon and Gina Brunson in their new show, Russell Outdoors; and Levi and Samantha Morgan on new series Gold Tip’s Name the Game. Other highlights include a brand new Sportsman Channel original production with Craig Boddington with The Boddington Experience, as well as news series Destination Whitetail, Ruger Inside & Out, World of Beretta and Boone & Crockett Country.
The network’s complete list of 22 new original series include: A Rifleman’s Journal, Antler Insanity, Big Deer TV, Boone & Crockett Country, Destination Whitetail, Gold Tip’s Name the Game, Gun Talk TV, Headhunter Chronicles, Livin’ the Hunt, Monster Bucks, On the Right Track, Preifert’s Backwoods Bloodline, Ruger Inside & Out, Russell Outdoors with Jon & Gina Brunson, The Backwoods Life, The Birdmen, The Boddington Experience, The Syndicate, The Thrill with Benmont and Kate, Tim Roller’s Whitetail Journey, Trijicon’s The Hunt, Whitetail Slam and World of Beretta.
The “Made in America” campaign highlights the network’s premier experts and hosts, as well as our nation’s vast outdoor opportunities for the more than 82 million American sportsmen and women. The campaign, which bows June 25, is a multimillion dollar, multimedia effort that will garner in excess of 200 million impressions. “Made in America” will leverage the combined resources of Sportsman Channel and sister company IMO, the largest media company in the outdoor-enthusiast category.
VIDEO/CREATIVE: Preview the 30-second spot & digital booklet.
About Sportsman Channel:
Launched in 2003, Sportsman Channel, and Sportsman HD, is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel reaches more than 31 million U.S. television households and is available in HD, visit sportsmanhd.com for more information. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (twitter.com/SPORTSMANchnl) and Like on Facebook, facebook.com/sportsmanchannel
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