Long before the outdoor entertainment industry took shape in the late 1980s and early 1990s, it was made up of pockets of hunters, outfitters and producers. There were publications, clubs and other resources to unite the sequestered communities of outdoor enthusiasts, but there were no organizations that could offer all of those things under one roof. Then came Jackie Bushman.
A life-long deer hunter, Jackie Bushman saw the opportunity to connect hunters from all over the country, sharing tips techniques and a variety of other resources that would ensure the preservation and promotion of America’s time-honored tradition. To do so, he created Buckmasters. Buckmasters combined all of the elements of the different clubs and media publications, offering hunters the chance to belong to a catch-all organization whose main focus was promoting deer hunting.